The 2026 UEFA Champions League Final wasn’t just the most-watched club match on the planet — for a group of extraordinary young men, it was the most defining moment of their lives. Our hearing-impaired ballboys stepped onto that pitch, and they delivered.


Standing in a stadium filled with 70,000 fans, surrounded by the roar of the crowd, floodlights blazing and the world watching — this was the challenge our players faced. For hearing-impaired athletes, a match of this magnitude is not just physically demanding. Every cue, every signal, every split-second instruction had to reach them clearly, reliably, and without fail. That is an enormous pressure. And they rose to meet it with quiet confidence.
The Look At Me wristband was there with them every step of the way. Silent, precise, and always on — it delivered real-time signals directly to the wrist, cutting through the noise of 70,000 voices and giving each player exactly what he needed to perform at the highest level. It wasn’t just a helpful tool. In a setting like that, it was the difference between uncertainty and complete confidence.
„It was an honour beyond words to be part of this historic final. The boys faced a challenge that most professional athletes never encounter — and they handled it brilliantly. The wristband gave them a sense of security and belonging on that pitch. That is exactly what Look At Me was built for.”
Look At Me – Redefining Communication in Sports Breaking Barriers, Empowering the Hearing-Impaired LOOKATME is an innovative communication support tool specifically designed to bridge the gap between coaches and hearing-impaired individuals in team sports. We believe that everyone deserves the opportunity to excel, and clear communication is the foundation of every successful team. Our Mission In the heat of a game or during a rigorous training session, split-second instructions can make all the difference. For hearing-impaired participants, traditional verbal coaching can often lead to missed cues and misunderstandings. LOOKATME provides a visual and intuitive solution that ensures the coach’s message is delivered instantly and accurately to those with hearing loss.

LOOK AT ME is the first wearable coaching system designed specifically for deaf and hard-of-hearing athletes. While the sports industry has spent decades perfecting communication between coaches and players — through earpieces, screens, and signals — it has consistently overlooked the millions of players for whom sound was never an option. We closed that gap. Not with a workaround. With a purpose-built solution that delivers real-time tactical instructions silently, instantly, and directly to the player’s wrist. That is what innovation looks like.
