Play by feeling!
Look At Me – Redefining Communication in Sports Breaking Barriers, Empowering the Hearing-Impaired LOOKATME is an innovative communication support tool specifically designed to bridge the gap between coaches and hearing-impaired individuals in team sports. We believe that everyone deserves the opportunity to excel, and clear communication is the foundation of every successful team. Our Mission In the heat of a game or during a rigorous training session, split-second instructions can make all the difference. For hearing-impaired participants, traditional verbal coaching can often lead to missed cues and misunderstandings. LOOKATME provides a visual and intuitive solution that ensures the coach’s message is delivered instantly and accurately to those with hearing loss.
Innovation in Sport
LOOK AT ME is the first wearable coaching system designed specifically for deaf and hard-of-hearing athletes. While the sports industry has spent decades perfecting communication between coaches and players — through earpieces, screens, and signals — it has consistently overlooked the millions of players for whom sound was never an option. We closed that gap. Not with a workaround. With a purpose-built solution that delivers real-time tactical instructions silently, instantly, and directly to the player’s wrist. That is what innovation looks like.
